Home Profile E-Marketing Marketing Solutions Site Map   Tuesday, January 6 2009


The Medium That Gives More Mileage

Finally there is an online medium that pays: Moneyline Magazine - the banking and finance magazine that gives rich rewards to its readers and maximum mileage to its advertisers in the Middle East in general and the UAE in particular.

Here is how Moneyline rewards its readers: Everyday readers get relevant news that is vital for their financial well-being. Moreover, they get the opportunity to take part in amazing offers that give them numerous prizes and rewards.

Here is how MoneylineMagazine rewards its advertisers: Everyday the advertisers can reach their target audience through the unique advertising packages tailor-made to promote their products and services. Moreover, MoneylineMagazine makes sure that advertisers get maximum mileage and exposure. In order to guarantee this promise to advertisers in the UAE, MoneylineMagazine has acquired a huge database of potential customers. Moneyline magazine is thus e-mailed to a captive audience of more than 110,000. Advertisers therefore can rest assured that their message gets maximum exposure through more than 110,000 guaranteed page views everyday.

MoneylineMagazine offers highly innovative advertising strategies at competitive rates to advertisers who want to promote their products and services through a variety of ways.


E-Services

Moneylinemagazine.com, the first and foremost online magazine on banking, finance and investment in the UAE, has introduced an innovative service that can increase your market share.

The E-Service offered by Moneylinemagazine, the first and only one of its kind in the Middle East, empowers users to do a variety of transactions online. They can now get a loan or a credit card with a few clicks. They can buy a car or a home, transfer money or even become a millionaire online.

Moreover, the E-services from Moneylinemagazine offers participating organizations an opportunity to boost their market share by adding a new revenue stream ensured by the following benefits:

Content: Moneylinemagazine is packed with news and features on banking, finance and investment which are vital for the reader's financial well-being. They absorb and respond to the participating organization's advertising message because they see it along with news that pays.

Audience: Moneylinemagazine's users are in the age group of 25 to 50. They belong to the up market and they are upwardly mobile. They are Internet savvy and they do more and more transactions online. They need your products and services and they can boost your market share.

Reach: We have 110,000 of your above target audience in our exclusive database.

They receive Moneylinemagazine in their e-mail inbox with your advertising message, which therefore gets maximum exposure.

Unique: Participating organizations get more than just a banner or pop-up: we deploy cutting-edge technology to offer complete marketing solutions involving advertising, e-marketing and direct selling.

Advertorial: Participating organizations get more than a banner in the corner of a page. Our package includes a full-length, full screen advertorial outlining the benefits offered by the participant's products or services.

Direct Sales: Participating organizations have the option to engage our direct sales officers to follow up applications received from their advertorials in Moneylinemagazine and forward the new customers to them.

Direct-Link: Alternatively, applications attached to the participant's advertorial in Moneylinemagazine can be linked to their web site thus bringing them new customers directly.

Cost-Efficient: Many e-marketing companies and online magazines charge hefty fees just for sending e-mail messages. However the cost of advertising in Moeylinemagazine with the value added service of e-mailing it to 110000 potential customers in our database is in fact less than the cost of only the e-mail service offered by others. Advertising in Moneylinemagazine is obviously cost-efficient.

E-Market Share: The e-market is opening up fast and progressive organizations are taking steps to capture their share of the e-business. In that pursuit, no other medium in the Middle East can give them a better option than the E-services offered by Moneylinemagane.

We invite you to participate in the innovative E-services offered by Moneylinemagazine so that you can have a new revenue stream from the e-business.

E-Loans

As online transactions are becoming an increasing phenomenon, customers are looking for more such services online. MoneylineMagazine has therefore introduced the 'Get a Loan Online' service to its readers and partners.

This is how it works. Readers who become registered users of MoneylineMagazine can get a loan online from the enlisted banks and finance houses. They can choose the services of the institution who partner with us, fill in their requirements and send it. MoneylineMagazine will, in turn, process their applications in association with the selected bank or finance houses.

This innovative scheme can be of great significance to Banks and Finance houses looking for increasing their market share for the following:

  1. Personal Loans
  2. Car Loans
  3. Business Loans
  4. Home Loans

MoneylineMagazine's offer to banks and finance houses signing up for their service includes the following:

  1. Advertisement and advertorial in MoneylineMagazine on the salient features of the loan to be promoted.
  2. Emailing the above to the more than 110,000 potential customers in our database.
  3. Providing one or more direct sales officers from our direct marketing division to follow up enquiries.
  4. Meeting potential clients for the loan and assisting them and the partner bank or finance houses to finalize the loan deal.

This unique combination of advertising in an industry specific magazine, e-marketing and direct marketing can give the partner banks and finance house a cutting edge advantage for acquiring more clients. This one-of-its-kind service from MoneylineMagazine will surely be the best option for banks and finance houses to boost their customer base.

Buy a home online

Readers who log into MoneylineMagazine.com can even buy a home online. All that they have to do is to fill in the required details and send it to the enlisted property developer. This service obviously, is a golden opportunity for property developers looking for new customers. The 'Buy a Home Online' service from MoneylineMagazine offers advertisers an unprecedented advantage of reaching more than 110,000 target audience. Since MoneylineMagazine is a financial products and services magazine read by the up-market and high net worth individuals, property developers are bound to make new inroads into customer loyalty and markets.

Buy a car online

MoneylineMagazine.com, the banking and finance magazine offers many value added services to readers and 'Buy a Car Online' is one such service available exclusively for our registered users.

Buy a car online is a rare opportunity for automobile distributors to increase their market share. MoneylineMagazine can actually facilitate car dealers get more customers by e-mailing their advertisement to the more than 110,000 readers in its database.

The readership profile of Moneyline magazine highlights the up market and high network individuals. Car dealers who advertise in this section can obviously count on its reach to increase their customer base.

E-Credit Cards

E-Credit Cards? What is that? That is credit card people can obtain online. When they can get almost anything online why not credit cards. All it takes to get a credit card now is just a click. The rest is done by the Moneyline team.

Users of Moneyline magazine have the option to select from wide range of credit cards from leading banks in the UAE. They can check the benefits offered by banks and order the card online. 

This unique scheme offers banks an opportunity to open up a new channel for securing a better share of the increasingly competitive credit card market. It is for the first time in the Middle East that the electronic media is offering banks a complete marketing solution combining the power of e-marketing, advertising and direct selling.

Moneylinemagazine offers banks a chance to tap the potential of e-marketing by e-mailing their full length advertorial to the more than1100000 up-market customers in our database. Moreover, banks have the option to engage the direct sales officers of Moneyline Marketing for follow up and forwarding of applications to them. 

This innovative new channel is carefully configured to increase the bank's market share.

E-Money Transfer

More and more people all over the world are getting more things done online in the comfort and safety of their homes. And each day more people are going online for money transfer.

MoneylineMagazine has therefore seized the opportunity to offer free money transfer facility to readers who become registered users. This service will be provided to readers once we finalize our tie-up with banks and exchange companies.

Become a Millionaire

Investments linked to raffle schemes are increasingly becoming popular as more and more people who invest in deposits are becoming millionaires. Banks offering such schemes in fact require more avenues to promote such schemes.

MoneylineMagazine offers an effective alternative medium for banks offering such raffle schemes. Banks can take advantage of reaching more than 110,000 potential customers by releasing their ads in MoneylineMagazine. The ad along with an advertorial will be emailed to the 110,000 customers in our database thereby ensuring more exposure than any other magazine can offer.


Execlusive Sponsorships

Moneylinemagazine offers exclusive sponsorship of its features section which allows sponsors an excellent opportunity to promote their products and services with prominent positioning and packaging. The major benefits of exclusive sponsorships are as follows:

  • Increases Sponsor’s customer base.
  • Provides value added service to existing customers.
  • Attracts new customers with Banner on homepage announcing sponsorship.
  • Gives exposure to sponsor’s news, articles and
    announcements with special page highlighting the same.
  • Gives exposure to sponsor’s products and services
    with exclusive advertorial.
  • Provides link to sponsor’s website.
  • Acquires new customers for sponsor by e-mailing the home page and advertorial to 110,000 customers in our database.
  • Provides value added service to sponsor’s existing customers by e-mailing to them the magazine with sponsor’s news advertorials.

Moneylinemagazine’s exclusive sponsorships which offers all the above benefits and more are absolutely ideal for banks and financial institutions interested in promoting credit cards, personal loans, home loans and auto loans. It can also be an ideal platform for promoting investments, insurance and expatriate services.


Comprehensive Campaigns

Promotions and Special Offers

Since promotions have become an integral part of marketing, MoneylineMagazine has devoted a separate section for the same. Readers who become registered users can get an insight into the attractions and offers by the many banks and financial institutions in the UAE.

Banks and financial institutions coming out with special offers can now get more mileage for their ad spent by advertising in this special section. The advertisements in this section will also be supported by advertorial write-ups and cross-links to the relevant sites as and when required. Advertisers can expect guaranteed results since MoneylineMagazine is e-mailed to the each member in our database of 110,000 potential customers.

Complete Campaigns

This is a one-stop solution for all your advertising needs. Included in our 'Complete Campaigns' package are:

  • Banners ads positioned across MoneylineMagazine.com masthead on the homepage, or in specific pages given under the different heads (Credit Cards, Personal Loans, Mutual Funds, etc) to suit your needs.
  • E-mail marketing guaranteed to reach over a 110,000 potential customers within the UAE
  • Advertorials. What better way to put the message across than to have your banner ad supported by a news-style write up!
Advertorials with banners

We will give a write up on the product or service advertised in the banner which will appear along with the regularly updated news item on that on that particular page. This is bound to ensure a wider and better audience attention. Your product/service/brand can be placed as banner ads at various strategic locations spread across MoneylineMagazine.com. To ensure maximum visibility, we will place your advertisement in various spots including the masthead on the homepage, in different slots on the homepage itself, or in specific pages like Credit Cards, Personal Loans, Remittance, etc.

Banner Name Width Height Max. File Size
Small top Banner 180 px 100 px 10 KB
Medium Horizontal Banner 468 px 60 px 15 KB
Large Horizontal Banner 728 px 90 px 22 KB
Medium Vertical Banner 120 px 240 px 12 KB
Large Vertical Banner 140 px 450 px 18 KB
Small Rectangle 180 px 150 px 10 KB
Large Rectangle 336 px 280 px 22 KB
Medium Square 238 px 238 px 20 KB

All that you have to do to take advantage of this unique advertising and marketing opportunity is to click here. Our marketing specialist will get back to you to work out a package suitable to achieve your objective.



E-Services: The New Formula For Boosting Market Share

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